There are a variety of components that are typically included in privacy policies. Before you begin writing one for your website, it is important to understand the different aspects. While policies may vary a bit based on the purpose of your website and how users interact with it, here are some common aspects of a policy:
- Data Collected – list the different types of data collected by your website.
- How Data is Used – be transparent about how your organization uses data, specifically if you share data with any third party.
- Data Security – disclose to your visitors how you store and protect their data that you collect.
- Opt Out Statement – visitors should be informed how they can access an opt out feature for any data that is collected.
- In the website’s footer (allowing it to be accessed easily from any page).
- Referenced in any sign up forms.
- Referenced on checkout pages for e-commerce sites.
Key Points for Privacy Policies
When Using Google Analytics with Website Design
Google Analytics is an excellent tool that allows you to measure how your website is performing. It also helps you leverage data to gain insights into your users. However, if you utilize Google Analytics with your website design, you must disclose this use to your visitors. An example of this is below.
We use Google Analytics to collect information, assess the results of our marketing campaigns, and better direct you to relevant services via advertisements on Google. If you have an account with Google, you can manage your advertising settings. Otherwise, you can manage them via your web browser’s settings.
If Your Website Design Includes a Subscribe Box
- Note that subscribing is optional.
- List the specific rights that subscribers have.
- State how you will use e-mail addresses.
- Get consent during signup process.
- List the specific types of personal information that is collected.
- Note the reasons for subscriptions.
- Disclose your data retention policy noting how long information is stored.
- State any method in which their e-mail address will be shared.
- Detail the process for withdrawing consent.
If Your Site Has e-Commerce
- Disclose if you use an outside payment processor.
- Disclose any information stored by your payment processor.
- Detail if you store any customer payment information on your own servers.
- Note the specific types of personal information collected as part of an e-commerce transaction.
- Detail third parties with which customer information is shared with for order fulfillment and shipping.
- If you utilize any third party services related to chat support or customer reviews, disclose what information is shared with these parties.
- Note how long customer information is stored.
If Website Design Includes Retargeting Ads
- That your website engages in retargeting.
- The specific forms of retargeting used by your website such as cookies and other technologies.
- Note the purpose for data collection.
- The specific types of personal information collected for these purposes.
- Detail any way in which personal information is shared with a third party.
- Disclose any third party websites or services involved in retargeting and their role with data collection, storage, or usage.
- How users can opt out of retargeting.
- Get Terms
Reaching the Right Audience One of the fundamental metrics to measure is reach, which refers to the number of unique users who have seen your content. It indicates the potential size of your audience and can help you assess your brand’s visibility. However, it’s essential to focus not just on the quantity of reach but also on reaching the right audience. Targeting relevant demographics and ensuring your content resonates with them is key to maximizing your social media ROI.