HONESTY
We will not mislead you on what we can do for you as a branding agency. We will communicate clearly our capabilities and what we believe to be the best path forward for your brand.
INTEGRITY
We stand for ideas and ideals that allow us to do our best work for you. We will stand on our principles, work in your best interest, and do our job to make your brand successful. Our word is our bond.
PROMISE-KEEPING & TRUSTWORTHINESS
We build trust by honoring our commitments and telling the hard truths that get results. Our goals are based upon your needs, not our own interests. Our work puts the spotlight on you, not us. We work to the end that delivers for you.
LOYALTY
We will not abandon you for a flashier client. We take seriously the commitments we make and hold fast to agreements we sign. Our partnerships are bonds that we strengthen through our dedication to making your brand a success.
FAIRNESS
We incorporate your ideas into the conversation. We will tell you when we think an idea will not fit, and we will celebrate an idea that elevates the creative process. While we are the creators, we are not the deciders.
CONCERN FOR OTHERS
Ethical executives are caring, compassionate, benevolent, and kind; they like the Golden Rule, help those in need, and seek to accomplish their business objectives in a manner that causes the least harm and the greatest positive good.