We will not mislead you on what we can do for you as a branding agency. We will communicate clearly our capabilities and what we believe to be the best path forward for your brand.
We stand for ideas and ideals that allow us to do our best work for you. We will stand on our principles, work in your best interest, and do our job to make your brand successful. Our word is our bond.
PROMISE-KEEPING & TRUSTWORTHINESS.
We build trust by honoring our commitments and telling the hard truths that get results. Our goals are based upon your needs, not our own interests. Our work puts the spotlight on you, not us. We work to the end that delivers for you.
We will not abandon you for a flashier client. We take seriously the commitments we make and hold fast to agreements we sign. Our partnerships are bonds that we strengthen through our dedication to making your brand a success.
We incorporate your ideas into the conversation. We will tell you when we think an idea will not fit, and we will celebrate an idea that elevates the creative process. While we are the creators, we are not the deciders.
CONCERN FOR OTHERS.
Ethical executives are caring, compassionate, benevolent, and kind; they like the Golden Rule, help those in need, and seek to accomplish their business objectives in a manner that causes the least harm and the greatest positive good.
RESPECT FOR OTHERS.
We do not discriminate in our work, nor do we create content that is offensive or disrespectful to any person or group of people. We reserve the right to work with clients whose principles and characters are in keeping with our mission and values.
We abide by the law in all aspects of our business.
COMMITMENT TO EXCELLENCE.
We give 100% of our time and energy to our clients. It is not enough for us to just create a product; excellence means delivering to you what we said we would when we said it would be ready.
We believe in leading by example and we’re ready to take the reins in the process. We don’t have to have the answers to everything; we just have to be willing to show you that we’re not hesitant to try out ideas and then be honest about when they do and don’t work out.
REPUTATION AND MORALE.
We maintain professionalism at all times and earn your respect through our hard work and dedication to your success.
We know that our success depends on your satisfaction with our work. We hold ourselves to high standards, and should our work not meet those standards we will endeavor to course-correct and bring you the level of service we promised to deliver.