CASE STUDY
Unique Cleaning Solutions Website Redesign
Client Background:
Unique Cleaning Solutions is a residential and commercial cleaning company operating in a highly competitive service market. Known for reliability, attention to detail, and customer satisfaction, the business had built a strong reputation—but its website no longer reflected the quality or professionalism of its services.
The existing site relied on outdated design patterns, stock imagery, and limited functionality, making it difficult for prospective clients to understand services, book appointments, or trust the brand at first glance.
Website Design Objectives:
The goal of this project was to redesign the Unique Cleaning Solutions website to better support customer acquisition, usability, and long-term growth.
The existing site relied on outdated design patterns, stock imagery, and limited functionality, making it difficult for prospective clients to understand services, book appointments, or trust the brand at first glance.
Website Design Before versus After
Short-Term Objectives
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Improve website speed and overall performance
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Replace stock photography with authentic, brand-aligned visuals
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Clarify services and pricing structure
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Create intuitive navigation that guides users toward action
Long-Term Goals
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Integrate online scheduling for service appointments
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Enable easy content updates and scalability
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Support 24/7 appointment booking to increase conversions
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Build a digital foundation for ongoing marketing and SEO
Challenges:
The original website suffered from low engagement and unclear messaging. Navigation was unintuitive, mobile usability was limited, and the site did not effectively communicate the value or professionalism of the services offered.
From a user perspective, it was difficult to:
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Understand service options quickly
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Take action without friction
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Build confidence in the brand
Strategy & Execution:
We approached the redesign with a focus on performance, clarity, and conversion.
Website Performance & UX Design
The new website was built to prioritize speed, mobile responsiveness, and ease of use. Layouts were simplified, navigation was restructured, and calls-to-action were placed intentionally to guide users through the site.
Key improvements included:
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Streamlined page structure
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Mobile-first design considerations
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Clear visual hierarchy and spacing
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Conversion-focused layout decisions
Visual Identity & Brand Alignment
To better reflect the business, we introduced original imagery and refined the visual presentation. The updated design feels clean, modern, and professional—mirroring the quality of the services provided.
Content Strategy
Content was rewritten and reorganized to:
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Clearly explain services and processes
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Address common customer questions
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Improve readability and engagement
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Support future SEO efforts
Results:
The redesigned website significantly improved Unique Cleaning Solutions’ digital presence, resulting in a clearer brand message and a more intuitive user experience.
Key outcomes included:
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Improved website performance and usability
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Increased engagement and time on site
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Clearer service presentation and calls-to-action
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A scalable platform ready for future growth
The addition of original content, improved navigation, and appointment-focused design helped transform the website into a practical business tool—not just a visual refresh.
Conclusion:
By aligning design, content, and functionality, the new website positions Unique Cleaning Solutions for continued success in a competitive market. The redesign supports both immediate customer needs and long-term business goals, providing a foundation that can grow alongside the company.