We approached the redesign to enhance performance, improve user experience, and incorporate original visual content. Key features like a booking widget and micro-animations were prioritized to meet “must-have” requirements, with additional elements such as unique videos and illustrations to personalize the site further.
Website Performance and UX Design
The first step was addressing the website’s performance issues, optimizing loading times, and ensuring the layout was conducive to a positive user experience. The design team incorporated original photos and graphics to visually communicate the brand’s services and ethos.
Content Strategy
Recognizing the importance of content in engaging and educating visitors, we implemented a comprehensive content strategy for the website design. This included creating monthly blogs, email blasts, SEO optimization, and active social media management to enhance online visibility and engagement.
