We help small and mid-sized businesses turn social media into a consistent, strategic marketing channel — not just a posting obligation. From research and content planning to execution and reporting, our approach is designed to build visibility, trust, and engagement over time.
Our report is more than a basic roadmap; it is a whole atlas of information, much of which we collect from you so that our recommendations are custom fit to your unique business needs. It takes us approximately two to three weeks to aggregate the data, and then we deliver the reports to you in an online meeting format. We don’t just suggest to you what you should be doing; we also review the options that don’t fit your needs or your social profiles.
With the report in hand, we work with you to determine what it’ll take to help you achieve the success you want. We review our recommendations with you and define the project’s scope, which will allow us to write your strategic social media marketing plan and provide a formal quote for ongoing social media management.
Effective social media marketing starts with clarity — not content for content’s sake. Before we post anything, we take time to understand your brand, your audience, and your goals.
We analyze your current social media presence, review competitors in your space, and identify opportunities to improve visibility, engagement, and consistency across platforms. This strategic foundation ensures every post has a purpose and supports your broader marketing objectives.
Our research and strategy phase helps answer key questions:
Which platforms make the most sense for your business
What type of content resonates with your audience
How often you should post — and why
How social media supports your website, SEO, and lead generation efforts
Once the strategy is defined, we move into execution. We create and manage social media content that reflects your brand, speaks to your audience, and supports long-term growth — without feeling forced or overly promotional.
We focus on consistency, clarity, and quality, ensuring your social media presence feels intentional and aligned with your overall marketing strategy.
Ongoing management includes:
Creating and scheduling original content
Writing captions aligned with your brand voice
Monitoring engagement and performance
Making adjustments based on what’s working
Providing clear performance insights and recommendations
We believe social media works best when it’s sustainable, strategic, and thoughtfully managed.
We manage social media marketing across platforms that align with your business goals, including:
Google Business Profile (when integrated with local visibility)
Platform recommendations are always strategy-driven — not one-size-fits-all.
All social media marketing services are customized based on your business goals, platforms, and level of support needed. Pricing is structured to ensure consistency, quality, and long-term results.
We’ll recommend a plan that aligns with your objectives and available resources during your introductory call.
Our social media marketing services support businesses throughout Alexandria, Northern Virginia, and the Washington DC area, as well as brands working with us remotely. Whether you’re a service-based business, consultant, or creative brand, we tailor our social media strategy to your audience, goals, and market.
A great brand is built on more than a polished image. It’s grounded in purpose—why you exist, what you stand for, and how you connect with your audience.
When your “why” and “how” are clear, branding and digital marketing become more authentic, more effective, and more likely to build lasting relationships.
A great brand is built on more than a polished image. It’s grounded in purpose—why you exist, what you stand for, and how you connect with your audience.
“For several years now I’ve been managing my counseling practice and doing all of my own marketing. It’s been such a relief during these times to find someone to whom I can hand off the social media marketing so I can focus more on client care. Stephanie knows this business, and her competence inspires me to move beyond my own comfort zone in terms of social media. During this year of countless crises, the decision to work with Moin Agency has been a relief!”
JONATHAN KIRKENDALL
