1
Positioning
We began the marketing project by focusing on positioning, which involved identifying the target audience, analyzing the competition, and developing a unique value proposition for our client's brand. By creating a distinctive perception of our client's brand in the minds of their target audience, we were able to differentiate them from their competitors and position them for success in the market.2
Branded Story
Following the positioning exercise, we proceeded to define Bluewater Funding's branded story. This involved developing a compelling narrative that communicated the brand's values, mission, and vision to their target audience. By crafting a story that resonated with their audience and aligned with their positioning, we were able to create a strong emotional connection with their customers and enhance their brand's reputation and loyalty.3
Tone & Message
We then defined Bluewater Funding's tone and message, which involved establishing the appropriate language, style, and communication approach for their brand. By carefully selecting the words and phrases used in their marketing materials and ensuring consistency across all channels, we were able to create a recognizable and trustworthy brand voice that resonated with their target audience. This helped to establish Bluewater Funding's as a reliable and authoritative brand in their industry.4
Branded Content
The tone and message we defined for Bluewater Funding's brand were incorporated into their branded content and SEO strategy. By leveraging their distinctive brand voice, we were able to create content that was both engaging and informative, while also optimizing it for search engines to increase their online visibility.5
Art Direction
We focused on developing a creative vision, directing the visual elements, and ensuring that the overall aesthetic is in harmony with the brand's messaging and objectives.6
Logo design & Sub-Brand Logo Design
We worked with Bluewater Fund to create their main logo design and align their sub-brands with their established brand. This involved developing a logo that accurately represented Bluewater Fund's mission and values, while also being visually appealing and memorable. We then used the established brand to redefine the sub-brands by selecting a different main color palette that aligned with each sub-brand's identity and target audience. By maintaining consistency across all sub-brands, while also providing differentiation, we were able to create a strong brand identity for Bluewater Fund that was effective in capturing the attention of their audience and building brand recognition.7
Web Design & Development
After defining the creative vision and ensuring its alignment with our client's objectives, we proceeded to design and program their WordPress website. This involved selecting and customizing themes and plugins, designing the layout to be visually appealing and user-friendly, and optimizing the website to be fully functional and optimized for search engines.8
SEO Strategy & Implementation
Followed by website design and development, we implemented a comprehensive SEO strategy to boost our client's online visibility and increase organic traffic to their website. This included keyword research, on-page optimization, link building, and continuous monitoring and refinement of the SEO strategy to ensure optimal performance.
