CASE STUDY
Clutter Corrections
Client Background:
Clutter Corrections is a professional organizing company founded by Corliss Wood, serving residential and small business clients in the Washington, DC area. As the business grew, the brand needed a clearer identity, stronger online presence, and a website that reflected both the professionalism and personal approach behind the services.
While Clutter Corrections had an established reputation, their digital presence no longer aligned with the quality of their work or supported long-term growth.
Project Objectives:
The primary goal was to reposition Clutter Corrections with a cohesive brand and digital presence that would support credibility, visibility, and client trust.
Key objectives included:
-
Clarifying brand messaging and visual identity
-
Designing a modern, professional website
-
Improving usability and structure for prospective clients
-
Supporting long-term SEO and discoverability
-
Creating a digital foundation that could scale with the business
Strategy and Approach:
We began by gaining a deep understanding of Clutter Corrections’ values, audience, and competitive landscape. From there, we developed a strategy that balanced professionalism with warmth—reflecting both the expertise and personal nature of Corliss’s work.
Our approach focused on:
-
Brand clarity and positioning
-
Clean, intuitive design aligned with the service offering
-
Content that clearly communicates value and process
-
SEO-friendly structure without sacrificing readability
This ensured the brand felt polished, approachable, and trustworthy.
Execution:
The project included a full website redesign, brand refinement, and content development. We focused on simplifying navigation, improving page structure, and creating a visual hierarchy that guided users through the site naturally.
Key execution elements included:
-
Website design and development
-
Brand color and typography refinement
-
Content restructuring and copywriting
-
SEO-informed page organization
-
Integration of testimonials and service clarity
Each element was designed to reinforce trust and make it easy for potential clients to understand the services and take action.
Results and Metrics:
The redesigned website provided Clutter Corrections with a professional, cohesive online presence that aligned with their reputation and expertise. The new brand presentation strengthened credibility, improved clarity around services, and supported increased engagement.
As a result:
-
The brand felt more established and confident
-
Prospective clients could more easily understand the value of services
-
The website supported improved search visibility
-
The business gained a scalable digital foundation for future growth
Challenges and Solutions:
One of the primary challenges was translating a highly personal, service-based business into a digital experience that still felt human and approachable. We addressed this by balancing clean design with thoughtful messaging, photography, and testimonials that reflected real client experiences.
By pairing structure with warmth, the website communicates professionalism without feeling impersonal.
Key Learnings:
This project reinforced the importance of aligning brand, content, and design—especially for service-based businesses. A clear message, paired with intentional design and SEO-friendly structure, can significantly impact how a business is perceived online.
When strategy, storytelling, and execution work together, a website becomes more than a brochure—it becomes a growth tool.
