Responsive Logo Adaptability
In this digital age of marketing, companies are attempting to be everywhere. It’s all about establishing brand awareness through your website, having a presence on social networking platforms, and even engaging influencers.
This multi-faceted engagement has created a need for shape-shifting logo designs. Your logo must change in size, color, and complexity depending upon the marketing channel.
In 2021, the key will be to remain consistent with your logo’s typeface, letters, logomark, and color. This will allow it to remain functional and ensure consistency and brand recall no matter the variety of layout and size.