Our Brand Story
Stephanie Reimers is the founder of Moin Agency, a branding, and marketing agency in the Washington, DC area. In 2009, Ms. Reimers started Reimers Design Studio (RDS), a boutique graphic design studio that quickly won accolades for both its clean, sharp designs and its digital marketing solution services.
Her work won awards and her business was successful, but after 10 years she was looking for new challenges. She found it in a Chief Marketing Officer position that was offered to her by a client. This was the perfect opportunity for her to expand developing new skillsets, so she accepted, shuttered her business, and moved across the country. And, yes, it was totally worth it.
There was a newfound freedom in working for her client’s company and she found it empowering. She was leading and they were following her because she was confident in her voice and in the fact that she knew the story they were looking to tell. Sure, taking on new responsibilities is always scary at first, but the job fit her…it fit her better than she expected it to. And within a few short months, she was soaring past her expectations for herself, growing this brand into a living and breathing reality. It occurred to her then that this is the work she’s been wanting to do for ages. She’d discovered where her path was leading her next. So, after successfully growing that company’s brand, she opened a new door to the next chapter: Moin AGENCY.
So, why “Moin“? Why a seemingly random word for “Hello”? Moin is more than a word – it is part of her culture and heritage that she wanted to extend, to share with her clients. A native of Hamburg, Germany, Ms. Reimers came to the U.S. when she was 18 years old, but her ties to her country of birth have remained intact. Her father spoke “Platt-Deutsch”, or Low German, a dialect that conjures for her the memories of family and the comforts of home. With this one word, Moin, we welcome you in the tradition of family, hospitality, and the kind of sharing that makes you feel right at home.
It’s simple, pragmatic, and thoughtful. It’s real.
Moin Agency is founded on the belief that sincerity and authenticity foster the best working relationships. We make it our mission to welcome you, offer you a comfortable seat, and relax and share your vision and (dream?). We don’t make plans based on what we think you want. We strategize, design, and launch based upon what you tell us you need. There’s so much to learn by just listening to you tell us about the message you want your brand to convey. Everything we need to help you succeed lies within your story.
Everything we need to help you succeed lies within your story.
It’s really as simple as that, and all it takes is a friendly “Moin” to get started.
We aspire to create brand stories that engage an audience through simple messaging delivered in an authentic voice.