PositioningWe began the marketing project by focusing on positioning, which involved identifying the target audience, analyzing the competition, and developing a unique value proposition for our client's brand. By creating a distinctive perception of our client's brand in the minds of their target audience, we were able to differentiate them from their competitors and position them for success in the market.
Branded StoryFollowing the positioning exercise, we proceeded to define Koobala's branded story. This involved developing a compelling narrative that communicated the brand's values, mission, and vision to their target audience. By crafting a story that resonated with their audience and aligned with their positioning, we were able to create a strong emotional connection with their customers and enhance their brand's reputation and loyalty.
Tone & MessageWe then defined Koobala's tone and message, which involved establishing the appropriate language, style, and communication approach for their brand. By carefully selecting the words and phrases used in their marketing materials and ensuring consistency across all channels, we were able to create a recognizable and trustworthy brand voice that resonated with their target audience. This helped to establish Koobala as a reliable and authoritative brand in their industry.
Branded ContentThe tone and message we defined for Koobala's brand were incorporated into their branded content and SEO strategy. By leveraging their distinctive brand voice, we were able to create content that was both engaging and informative, while also optimizing it for search engines to increase their online visibility.
Art DirectionWe focused on developing a creative vision, directing the visual elements, and ensuring that the overall aesthetic is in harmony with the brand's messaging and objectives.
Sub-brand IconsAs part of their visual identity, we created sub-brand icons to represent Koobala's different food flavors. These icons were designed to be visually appealing and easily recognizable, while also maintaining consistency with their overall brand aesthetic. By creating unique icons for each of their food flavors, we were able to strengthen their brand identity and help customers easily identify and remember their products. This also allowed us to differentiate their products from their competitors and further establish their position as a leader in the food industry.
Web Design & DevelopmentAfter defining the creative vision and ensuring its alignment with our client's objectives, we proceeded to design and program their WordPress website. This involved selecting and customizing themes and plugins, designing the layout to be visually appealing and user-friendly, and optimizing the website to be fully functional and optimized for search engines.