Brand Health Audit

Does your brand require a Brand Health Audit?

Why you might ask: Well, here’s the deal…your company needs to understand where your brand currently stands (it’s health) and what, if any, improvements need to be made. This is where a brand health audit comes into place.

Need a checklist to help you define if you need a brand health audit?

Fill out the form below and we will send you a link to download the PDF.

Brand Health Audit: Before and After

Branding is all about perception and is subjective, which is why a brand health audit will reveal how your customer perceives your brand, how it compares to your competition, and how strong it has been performing.

The results from the audit will be a Brand Health Audit Report detailing the results and recommendations for the steps needed to create your healthy, successful brand.

We recognize that some of your information might be sensitive in nature, but recommend sharing as much as you can, for the more insight we are privy to, the better of a job we will do. Our goal is to help you and your business with the brand heath audit, to get the most value from the process with us.

What deliverable will I receive from a brand health audit?

Improvement suggestions on brand management efforts and compliance
Reinforce internal staff brand awareness
Redefine digital marketing communications
Assess your brand positioning
Assure that your brand voice and collateral is consistent
Define guidance on where your brand should be in the future
Provide observation into your brand portfolio, architecture, and business structure
And much more…

What is a Brand Health Audit?

A Brand Health Audit enables you to comprehend the purpose behind your brand, it’s present status, and where you take it.

Most small business owners do not recognize the importance of branding and tend to associate it with large companies—and that is where we come into play.

We want to help you, the small business owner, with your branding needs; getting this right can make the difference between launching a successful brand or failing at it. We want you to be the former.

To create a strong brand we will help you:

Define who your customer is
Define your brand
Define your brand message
Define your brand strategy
Establish your brand position
Create brand awareness
And so much more…

Who is the Brand Health Audit for?

For you, the entrepreneur, the small business owner who is having trouble recognizing how healthy, or not, your brand actually is.

Should I get an audit for my brand?

Have your sales recently plateaued or slightly dipped? Can you answer the following questions regarding the authority of your brand?

WHY: What is the “why” of your business?
WHAT: What does your brand do?
HOW: How does your brand provide the business?
VALUES: What is the personality of your brand?
VISION: What is your business striving to achieve?
MISSION: What is the mission of your brand?
DIFFERENTIATORS: What is your niche market?
PROMISE: What needs and desires does your brand satisfy?
SOLUTION: What problems does your brand solve?
POSITION: How is your brand perceived in your market?
MOTIVATION: Why do customers buy and use your brand?
KPI: What are your key performing indicators?

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